Sign in to report inappropriate content. InnovationQuarter is a regional economic development agency in The Netherlands targeting companies who are looking to expand to The Netherlands and Europe. The team relies on the artificial intelligence (AI) capabilities of Oracle DataFox to quickly identify companies that meet their specific criteria. Using Oracle DataFox, the organization has attracted more than 100 companies to the region, investing 214 million euros into the economy and creating 1100 jobs.

Oracle has been investing heavily in making it easier to weave AI and machine learning capabilities into a variety of applications, especially its Oracle Adaptive Intelligent Applications. In theory, this should facilitate automating many aspects of ERP, supply chain and revenue-management processes. But as with most cutting-edge technologies, the devil is in the details. Melissa Boxer, vice president of adaptive intelligence at Oracle, explained what these capabilities mean in practice. The vendor considers its Oracle Adaptive Intelligent Apps a strategic initiative to develop next-generation smart applications using big data on top of the Oracle Cloud.